Objectives:

Drive downloads for MapleStory M, MapleStory's new mobile version of the game.

 

Strategy:

A series of videos were created on both JianHao's and Titan Gamer's channels. The sketches on JianHao's channels were to target the mass market, whereas the gameplay videos on Titan Gamers were to target the hardcore gamers and for us to go more in depth into the game. Further targeting to appeal to different age groups was also done, such as a school video to target students, and a office video to target the working adults. MapleStory was a very popular game many years back and we tried to bring back memories and got our viewers to reminisce those days where they would spend long hours on the game.

 

Results:

Garnered over than 42,000,000 views across 8 YouTube videos and combined engagements exceeding 50,000 on Instagram.