Influencer Spotlight: Amander Sings

Amander Liew, sometimes known as Madam Soot Beng, can do it all. She’s a producer, singer, dancer, JianHao’s executive assistant and an influencer under Titan Digital Media. She answered our questions about her history with JianHao, life in the media industry, her music career, and much more.

How did you start working at Titan?

Well I’ve been friends with JianHao for what seems like forever. Back in the day, the Singapore YouTube community was rather small, so we met through there. I had just finished University in Australia, with a degree in Pharmacology , and one day JianHao called me asking for some help with the company. I came down to lend a helping hand, and before you know it I was heading The In Central (TIC).

What’s your official title in the company and what does that entail?

I’m JianHao’s Executive Assistant, which basically means I handle everything, while still being a producer for TIC. It is difficult to cope when so many people want things from me at once, but writing and planning out my tasks has helped me stay on the ball. I’m happy I’m no longer editing videos though, it gives me so much more time to focus on other things.

What is one memorable experience you’ve had here at Titan?

It’s difficult to think of just one event, I’ve done and experienced so much with the company. But if i had to choose, it would be seeing Ladies First reach 100k subscribers in 4 months. Sierra and I worked so hard on the channel, and seeing the numbers skyrocket was a wonderful feeling - it validated our hard work. It was like watching our child grow up.