Objective:

To demonstrate the product efficacy and generate awareness for the relaunch of the Maybelline’s Fit Me Foundation.

 

Strategy:

Close up head shots of our influencers using Maybelline’s Fit Me Foundation product to demonstrate its’ efficacy including tips of how this product can be easily incorporated into one’s daily routine.

 

Results:

Accumulated more than 280,000 views in the first 2 weeks.

MAYBELLINE

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Objective:

Generate awareness for one of Maybelline’s most anticipated brow product, Fashion Brow Tattoo Brow Gel Tint.

 

Strategy:

Influencer to first surprise followers by appearing with very dark brows (first application before brow tint is peeled off)

Subsequently, influencer to share personal experience with the product (Briefly mentioning application method) Convince followers with a genuine review of the product and highlight its lasting power.

 

Results:

Combined reach of over 251,000.

Case Studies

Travel

MAYBELLINE

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