Case Studies

Beauty

CALVIN KLEIN

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Objective:

Raise general awareness for Calvin Klein Jeans’ and Calvin Klein Performance’ Spring 17 collection.

 

Strategy:

Influencer to incorporate Calvin Klein products to their own personal style. Keeping it natural + fresh while taking images in real environment.

 

Results:

The campaign accumulated more than 635,423 views in a short span of 2 weeks.

SKECHERS

Objective:

Raise awareness about the launch of a new collection from Skechers in the market.

 

Strategy:

1 x Couple shot from both JianHao and Debbie per collection on how they incorporate

Skechers into their daily lives. Influencer also has to share how comfortable the shoes are for everyday wear.

 

Results:

Combined reach of over 1,108,000 for these social postings.

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