Objective:
Increase brand presence and awareness for FILA's latest 1+N concept collection in Singapore.
Strategy:
An omni-channel approach of YouTube videos and influencer social media postings on Instagram were used to tap on the audience from both platforms. We leveraged on the upcoming Valentines' Day and conceptualized a video for our female channel, Ladies First, where Debbie surprises JianHao on a date. She brings him on a day out where they are dressed in FILA couple wear from 1+N concept and it ends with a surprise at the FILA store where JianHao can pick $1,000 worth of products as a Valentines' Day gift. A giveaway was also incorporated for the audience to encourage higher engagement.
Results:
YouTube - Over 320,000 views and engagements of over 60,000
Instagram - Over 235,000 views and engagements of over 42,000
SKECHERS
Objective:
Raise awareness about the launch of a new collection from Skechers in the market.
Strategy:
1 x Couple shot from both JianHao and Debbie per collection on how they incorporate
Skechers into their daily lives. Influencer also has to share how comfortable the shoes are for everyday wear.
Results:
Combined reach of over 1,108,000 for these social postings.
