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Objective:
Remind Singaporeans to practice safe-distancing and be socially responsible in view of the escalating COVID-19 situation
Strategy:
Kickstart a social media movement by getting our top tier influencers to show themselves practicing safe distancing.
Results:
Achieved over 80,000 engagements with just 2 social postings.
Objective:
To promote the SG Cares campaign and kickstart the #daretocare movement by MCCY.
Strategy:
Using a relatable everyday scenario to demonstrate how easy we can dispense simple act of kindness and what it means to those receiving it.
Results:
Accumulated more than 260,000 views and 250,000 engagements in the first 2 weeks.
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