Remind Singaporeans to practice safe-distancing and be socially responsible in view of the escalating COVID-19 situation
Kickstart a social media movement by getting our top tier influencers to show themselves practicing safe distancing.
Achieved over 80,000 engagements with just 2 social postings.
To promote the SG Cares campaign and kickstart the #daretocare movement by MCCY.
Using a relatable everyday scenario to demonstrate how easy we can dispense simple act of kindness and what it means to those receiving it.
Accumulated more than 260,000 views and 250,000 engagements in the first 2 weeks.