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Objective:

Remind Singaporeans to practice safe-distancing and be socially responsible in view of the escalating COVID-19 situation

 

Strategy:

Kickstart a social media movement by getting our top tier influencers to show themselves practicing safe distancing.

 

Results:

Achieved over 80,000 engagements with just 2 social postings.

Objective:

To promote the SG Cares campaign and kickstart the #daretocare movement by MCCY.

 

Strategy:

Using a relatable everyday scenario to demonstrate how easy we can dispense simple act of kindness and what it means to those receiving it.

 

Results:

Accumulated more than 260,000 views and 250,000 engagements in the first 2 weeks.